Byredo Parfums is anything but a run-of-the-mill fragrance brand – and once you learn more about its founder, the charismatic Ben Gorham, you understand why.
Born in Sweden to an Indian mother and a Canadian father, and with a background that includes a fine arts degree and stint as a professional basketball player rather than any formal fragrance training, Gorham’s uniquely personal approach to scent has won Byredo a cult international following.
To celebrate the launch of Byredo at Lane Crawford – including the brand’s stunning new perfume, Rose Of No Man’s Land, inspired by the life-saving selflessness of World War I’s nurses – we sat down with Ben to understand more about his creative approach to beauty.