A swipe of lipstick is an easy way to elevate your look instantly - from a zingy pop of colour to dark and moody matte, a bold hued-lip always packs a statement punch. But how many of us really step out of the comfort zone of muted pinks, nudes and sheer red lipsticks on a daily basis in favour of these statement-making shades? Most of us are guilty of putting the boldest shades into a ‘love it, but not for me’ basket, or reserving them only for special occasions only.

That’s why in celebration of International Lipstick Day this year (Sunday, July 29) we’re honouring makeup’s most iconic member by embracing bold shades every day for a week - cue the likes of matte brown, zesty orange and glittery gloss. The goal? Have fun, step out of your comfort zone, and discover a new favourite shade.

We’ve asked model Angie Ng, beauty influencer Jenn Lam and fashion stylist Veronica Li to test drive the challenge first. Here, they share the highlights of their week.