Warming Up Winter

With the arrival of winter, Gigi Hadid’s cashmere and knitwear brand, Guest In Residence, showcases a breathtaking new collection that redefines cosy elegance, with exclusive styles available now at Lane Crawford. As we gear up for ski season, Gigi highlights the importance of luxurious warmth wrapped in breathtaking style. Each piece is designed to keep you chic and comfortable, whether you’re hitting the slopes or enjoying a winter evening.

In this exclusive interview, we had the pleasure of sitting down with Gigi Hadid, the visionary founder of Guest In Residence, to talk all things cashmere, her unwavering belief that clothing should embody a life even richer than our own, and her favourite pieces from the collection launching at Lane Crawford.

My vision was to honour past heirlooms while giving life to new pieces that can last for generations. Knitwear is such an integral part of every wardrobe, and I wanted to bring a fresh appreciation and respect to timeless design, materials and craftsmanship. If I was going to start a brand and produce something, it wasn’t going to be fast-fashion. I would rather encourage the people I influence to be thoughtful about their wardrobe; I’d rather ask someone to save up to buy one piece from my brand, that will last for decades.

From day one, we have encouraged our customers to invest in staple wardrobe pieces of the highest quality, to cherish and harness a deeper appreciation of their value. For the planet, we’re committed to lowering our impact wherever possible. To safeguard herder well-being and animal welfare, all yarn is certified by the Cashmere Standard of the Sustainable Fiber Alliance (SFA), an industry benchmark for responsible cashmere production. We also conduct third-party audits and most of our products are manufactured by Draper HK, which is a member of Sedex (the world’s largest platform for sustainable supply chain assessment). At both our New York City and Los Angeles stores we have a Take-Back programme, which allows customers to return gently worn Guest In Residence items to be recycled, in exchange for 10% off their next purchase.

“At both our New York City and Los Angeles stores we have a Take-Back programme, which allows customers to return gently worn Guest In Residence items to be recycled, in exchange for 10% off their next purchase.”

Colour is a distinguishing element for Guest In Residence — we love to play with vibrant combinations or vintage-inspired patterns that feel bold and unexpected. To balance that, we also have iconic staples in calming neutral shades, which are timeless staples in every wardrobe and essential to mix-and-match. The brand is truly an extension of my own personal style: some days that’s a quiet look with muted or tonal hues, and other days I want to express myself with outspoken, clashing colours and textures. Most importantly: I love to create pieces that make me feel happy while wearing them — and I hope our customers feel the same way, too.

Guest In Residence was born from a really emotional place — it’s about nostalgia, warmth, and the comfort of things that last. Each collection starts with a feeling or a story I want to tell — maybe it’s tied to a memory, a place, or a story that’s inspired our team. From there, the textures, colours, and silhouettes evolve naturally. I think you can feel when something has real intention behind it. We spend a lot of time thinking about how each piece connects to that emotional thread — how it will live in someone’s wardrobe, how it might be passed down, or what it will remind them of. That sense of storytelling through craft and quality is what keeps Guest In Residence so personal to me.

“Each collection starts with a feeling or a story I want to tell — maybe it’s tied to a memory, a place, or a story that’s inspired our team.”

The name itself comes from the desire for people to feel at-home wherever they are, as we are guests in residence of the homes, hotels, spaces, we are in, as well as the clothes we wear, and on Earth itself! I feel that cashmere is the unsung hero of a wardrobe. It’s cosy and effortless while still looking elegant and put-together, year round. These clothes should make people feel good in themselves, and therefore be able to take on the day ahead. I feel at home in Guest In Residence because the pieces combine all my worlds: they’re comfortable enough for travel, chic enough for work meetings, durable enough to wear on a farm, and simple enough for a Monday morning school drop-off.