Hairdresser Oribe Canales was already a big industry name when he launched his eponymous haircare line in 2008. Since then, luxurious and results-oriented products that champion technology, natural ingredients and knowledge have only further cemented the brand’s star status.
The scent of all the signature products – a specially created fragrance by one of France’s oldest parfumiers includes a sophisticated blend of Italian bergamot, white peach and cedarwood – is called Côte d’Azur, and has become indelibly linked. It is so popular, in fact, that when the brand launched its Côte d’Azur Hair Refresher, its website crashed. A timely foray into the world of fragrance followed shortly after.
With similar success, Oribe’s Gold Lust range has become, quite literally, the gold standard for haircare. With a focus on rejuvenating and restoring natural lustre, products from this line feature ancient recipes, healing oils and a cutting-edge bio-restorative complex that balances the scalp and increases hair strength and immunity. Ingredients in this complex might sound more geared towards skincare – plant collagen, biotin, caffeine and niacinamide – but work wonders on every strand, too.
While the shampoo and conditioner are strong contenders that can transform the quality of your locks themselves, the hero product is undoubtedly the Gold Lust Nourishing Hair Oil. Featuring the brand’s proprietary complex of lychee, watermelon and edelweiss flower extracts, it can be used as a pre-shampoo or overnight treatment, or can be worked through wet hair before blow-drying thanks to heat-protective properties — you can even take it to the beach and use it on dry hair as an SPF. Adding shine without grease, the oil penetrates to detangle, condition and smooth.
For an in-shower treatment, the Gold Lust Transformative Masque uses white tea, baobab and jasmine extracts in addition to the signature complex to help increase elasticity and restore softness.
For an SOS boost, the Power Drops Damage Repair Booster acts as an extra dose of highly concentrated serum. Think of it as the equivalent of an ampoule for your hair, giving back essential nutrients that repair and fortify, ultimately reversing damage and reducing breakage.