It’d be hard not to lose yourself in Laurent Segretier’s powerful and moving imagery. As an artist and photographer, Segretier pushes the boundaries by blurring static and moving imagery, resulting in dreamy, mesmerising compositions. We drew upon his signature style and collaborated on Lane Crawford’s Botanica campaign.
How would you describe your photographic style and what is it about the subject that you always try to capture?
I am photographing childhood memories of time spent looking at screens. In the 80's, screens were my windows to the world.
How did you realise you wanted to be a photographer?
I always knew. I developed a fascination for science and imagery from a very young age. I used to spend hours reading encyclopaedias, magazines and analysing movies with my dad. After graduating in Finance, I left Europe for China to rewind my life and follow my childhood dreams.
What was the concept behind shooting the Lane Crawford Botanica campaign?
I started working with fresh flowers, paint, chemicals, pigments, oil and fire. From that I moved to my lab to start the pixilation process. It shows an ongoing change, a mixture of organic patterns and digital etching.