Theory

The sleek, urban aesthetic of Andrew Rosen’s label Theory has made it one of the most in-demand brands, injecting wardrobes with a sense of timeless style and everyday ease. This season, the brand celebrates its 18th year with a fresh new logo and a high-profile campaign photographed by David Sims and featuring Natalia Vodianova and Clement Chabernaud.

The new collection remains as cool and modern as ever, with an edited range of must-have essentials that pair tailored silhouettes with exceptional fabrics, making them the building blocks of an elevated urban uniform.