Soonil is here at Lane Crawford
Highlighting the label’s exclusive launch in stores
South Korean-born New York womenswear designer Soonil Kwon may seem like an oppa straight out a movie at first glance. Behind the boyish looks and charming appearance lie a visionary with an exceptional talent and innovative perspective on fashion. With fabric sourced from the same mills that supply luxury brands, the designer knows how to make basic closet staples with a twist. His use of luxurious materials, unique textures, and intricate patterns create sophisticated pieces with a youthful appeal.
Worn by the most prominent names in the Korean fashion and entertainment realm such as Yoona Lim, Kong Hyo Jin, Jisoo, and Lisa, Soonil has become a familiar face to the fashion scene since its start back in 2013. The womenswear label boasts classic and elevated silhouettes that bridge bold colors and soft details, ranging from layered voluminous tops to suited and tailored tweed sets.
Soonil will be available to purchase in store for the first time.
Visit us in stores or shop our edit below exclusively at Lane Crawford.