Being playful, charming and light-hearted creates a different kind of chic. Just ask Mao Usami and Alve Lagercrantz, the co-founders of womenswear brand, Sirloin.

Their unique vision was shaped by a conscious rebellion against fashion getting “so serious, scared and insecure” when they started in February 2016, “where everyone was looking at each other and comparing. Nobody was really trying to do anything real.”

Setting out with their ‘Stupid Elegance’ ethos, the Japanese-Swedish design duo settled in Shanghai two years ago, after meeting at university in London’s Central Saint Martins, then living in Paris and Antwerp while working individual stints at Louis Vuitton and Dries Van Noten.