Dream On
Be every you with Zendaya
Image courtesy of On
Lane Crawford is excited to introduce its first exclusive On pop-up at ifc mall. This dynamic space is all about celebrating movement, style, and self-expression. We invite you to come in, play, and discover how effortlessly you can transition from stylish moments to active adventures.
A Destination for All: From Sartorial Statements to Sporty Comfort
On’s versatile collection is designed to cater to every individual, regardless of age or lifestyle. Whether en route to a leisurely brunch or a rejuvenating yoga session, On apparel and shoes provide the perfect companion, seamlessly bridging the worlds of fashion and function. The pop-up showcases a spectrum of styles — from performance-driven footwear ideal for outdoor exercise, to sophisticated, styled looks inspired by Lane Crawford’s signature aesthetic.
Introducing Zendaya’s First Co-Created Footwear: Cloudzone Moon
Image courtesy of On
The centerpiece of this exclusive installation is the launch of Zendaya’s debut collaboration with On — the Cloudzone Moon. This striking silhouette embodies bold innovation, blending breathable mesh with supportive elements and cushioned forefoot for all-day ease. Featuring next-generation CloudTec® cushioning, the design offers unparalleled softness and stability, setting a new standard in high-performance luxury.
Be Every You: A Campaign Celebrating Duality and Self-Discovery
Image courtesy of On
In tandem with the launch, On and Zendaya unveil Be Every You, a compelling campaign exploring themes of identity, contrast, and the freedom to move as your multifaceted self. Filmed by director Bardia Zeinali and styled by Law Roach, the narrative captures Zendaya’s layered personas — from romantic to rebel, chaos to calm — through contrasting lighting and fluid movement across moonlit, natural settings. Zendaya reflects, “Movement has always been my way of connecting with myself, and it manifests differently for everyone. This story is a reminder that embracing all aspects of ourselves is where our true strength resides.
Experience the Future of Versatile Elegance
Image Courtesy of On
Alongside the Cloudzone Moon, the pop-up features On’s latest apparel collection, crafted from lightweight, breathable fabrics designed for both everyday wear and active pursuits. Highlights include a structured Bomber Jacket, sleek Studio Bodysuit, and a Track Jacket with coordinating shorts. A further footwear release, the Cloudtilt Moon, will be available in October 2025, offering yet another fusion of style and comfort.
Shop the latest arrivals from On below
