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On our radar

Presenting the names to invest in this season

If you’re looking to inject your wardrobe with a fresh dose of style, why not turn to a new source of inspiration? From elevated workwear must-haves to neoteric designs inspired by art and film, read on as we spotlight the brands landing at Lane Crawford this season, and the key pieces to invest in now.

Giambattista Valli

Italian designer Giambattista Valli launched his eponymous brand in 2005. With an ageless interpretation of femininity and glamour, the label’s ready-to-wear collections, which include footwear, handbags, and jewellery, have attracted a vibrant international clientèle.

Why we love it: Elegant, poised, and classically femme - but not stuffy. This is the grown-up wardrobe our childhood selves dreamed of.

AERON

Founded in Budapest by Eszter Áron, AERON caters to the modern woman’s day to day by blending timeless, traditional craftsmanship with state-of-the-art design technology. With its knitwear-led collection of essentials, AERON aims to spearhead waste-reducing innovations and sustainable sourcing practices, all while delivering uncompromising quality.

Why we love it: Classic silhouettes, sophisticated textures, and muted hues to build your smart casual wardrobe.

A.W.A.K.E. MODE

Wear your art on your sleeve with A.W.A.K.E. MODE. Founded in London by Natalia Alaverdin, the brand’s goal is to produce modern, subversive styles - wearable art pieces, if you please. Its avant-garde wardrobe is known for experimental proportions, unexpected details, and an idiosyncratic quality.

Why we love it: Getting dressed has never been so exciting. Chequered motifs, cut-outs, asymmetric hems, and detachable cuffs are only the beginning.

Good American

Co-founded in 2016 by Khloe Kardashian, Good American challenges industry norms with an inclusive collection that covers a wide range of sizes, vowing to provide a perfect fit for every body shape. Creations are crafted from high-quality fabric to help women embrace their curves and feel comfortable and confident.

Why we love it: Summer staples with a girl-next-door appeal, from playful swimwear in electrifying hues to flattering denim in tried-and-true washes.

Missoni

Established in 1953 by husband-and-wife duo Rosita and Ottavio Missoni, Italian fashion dynasty Missoni is a true family business. With their daughter Angela at the helm, the label stays true to its roots and continues to offer spirited colour combinations, psychedelic patterns, and expertly produced knitted textiles.

Why we love it: Its instantly recognisable zigzag pattern adds a free-spirited energy and head-turning statement to your minimal ensembles.

Freshen up your wardrobe with our edit below.

2022-08-17 00:00:00.0

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