New Brands You Need To Know The lowdown on the labels that you’re going to love

The name says it all – GCDS is an Italian outfit that boasts powerful graphics, cool credentials and class. Find logo hoodies, camo sweatpants, tube dresses, denim jackets and bombers emblazoned with patches plus a great line of calf length socks. Join the crew.

Balancing traditional and contemporary style, New York-based Japanese brand The Keiji, by designer Keiji Itakura, creates pieces with a DNA of unique patterns and fabrications. Saturated in earthy hues, the collection is made for the considered modern woman.

Hong Kong-born Minki Cheng launched his eponymous label after graduating from Central Saint Martins in 2012, and in just a few short years has skyrocketed to the top of the city’s Hong Kong fashion watch list. For the strong, independent woman, Cheng has created a collection full of versatile pieces made up of easy cotton shirt dresses in an array of silhouettes and separates that play with textures and fabrics.

With a strong youthful attitude and a grungy point of view, Jiyeun Won and Jooho Lee’s R.Shemiste has quickly established itself as one of the most anticipated shows of Seoul Fashion Week. The newest collection is an ode to gender equality with unisex track pants, oversized silhouettes and deconstructed denim.

Just when you thought fashion’s obsession with streetwear had reached its zenith, along come Milan based Joyce Bonelli and Ben Taverniti to re-ignite the trend. Unravel is fierce and sassy with corset laced leggings, shiny black PVC jeans, outsize hoodies, moto leathers, cropped down jackets and flight pants.