Brands to Watch This Month The newest must-have brands to drop this month
PERO
Translating as ‘to wear’ in the local dialect of Rajasthan, designer Aneeth Arora injects a vivacious spirit into ethnic clothes crafted with eco Indian cottons, ikat weaves and dyed khadi fabrics. The result is fresh rather than folksy in voluminous shirts, pinafores and embroidered English tea dresses that each tells a story.
Strateas Carlucci
Championing a masculine and feminine duality, Strateas Carlucci is a creative collaboration between Australian designers Peter Strateas and Mario-Luca Carlucci. Their timeless and wearable designs are driven not by gender, but by concept and are imbued with a sporty utilitarian energy.
Delage
Capturing the essence of classic Parisian style, Delage marries French craftsmanship with Art Deco elegance to create a line of refined leather handbags inspired by the bygone era of the 1920s. Each bag is named after an iconic French women of the ‘20s and ‘30s who proudly drove a Delage car.
Olive & Frank
Taking inspiration from ‘90s grunge, street style and music, British label Olive & Frank creates fresh, original and Instagram-ready pieces that are made for the ‘double-tap’. Appropriately, the brand had its beginnings in local market stalls, quickly growing in popularity through social media, thanks to its playful slogans that are so now.
CRES. E DIM.
In musical terminology, the term ‘Cres’ from ‘Crescendo e Dimmuendo’ means gradually getting lounder, while ‘Dim’ translates to getting gradually softer. Designer Hong Bum Kim takes this theory into his experimental fashion line, heavily influenced by streetwear to create a modern style.
YCH
South Korea continues to be a huge influence in the fashion of the moment. YCH – the initials of designer Yoon Chun Ho – has come to be known for his playful, punk dresses and logo tees and sweaters.
