Weekly Focus
Making Craft Great Again featuring INTO THE EAST
This season, embroidery and appliqué take centre stage, infusing everyday wardrobes with a captivating flair and a whisper of shimmer that elevates the mundane to the extraordinary. These exquisite techniques harmoniously blend artisanal elegance with contemporary practicality, redefining daily attire as a sophisticated homage to the art of craftsmanship. Embrace the transformative power of these details as they reshape the narrative of modern dressing. Among the brands leading this movement is INTO THE EAST, a true testament to the dedication to artisanal craftsmanship.
Inspired by the richness of Chinese culture, INTO THE EAST transforms modern fashion into exquisite designs that blend traditional calligraphy and decorative motifs into stunning wearable art. Each piece serves as a celebration of distinct cultural heritage and artistic depth, meticulously tailored to meet the needs of today’s discerning wardrobes.
Read on to get to know more about INTO THE EAST
Can you tell us about the inspiration behind your brand and what factors influence your designs?
Image Courtesy of INTO THE EAST
The inspiration for INTO THE EAST stems from my personal journey of discovery and collection. As I travel, I immerse my self in the rich tapestry of tribal and ethnic cultures, drawing from their unique heritage and craftsmanship. Tribal and ethnic cultures are timeless; they embody stories and wisdom shaped over generations.
Humanity’s vibrant existence across the globe, expressed through language, totems, and artifacts. My work seeks to deconstruct and reinterpret these diverse observations, fostering a dialogue that harmonises various cultural narratives in each seasonal collection.
What are some specific cultural motifs or techniques that you frequently incorporate into your designs?
Image Courtesy of INTO THE EAST
Each collection from INTO THE EAST starts with keen observation, drawing inspiration from diverse cultures. The designer skillfully weaves ethnic patterns, geometric shapes, and natural dyes into every piece. Hand-dyeing, weaving, and embroidery not only enhance aesthetics but also serve as expressions of thought and craftsmanship. These distinctive traces are not flaws; they are vital annotations of life, much like the vintage pieces that inspired the brand’s vision, accumulating stories with each wearer.
Inspired by the intricate yet avant-garde Morris pattern, INTO THE EAST embraces timeless beauty over fleeting trends. Each season, the brand explores a range of hand-dyeing, hand-printing, weaving, and embroidery techniques, creating a modern and sustainable dressing experience that aligns with its core ethos.
What are the key pieces that you wish the Lane Crawford clientele to pay attention to this season?
Image Courtesy of INTO THE EAST
Classic Linen Embroidered Set
This season, we’ve chosen a durable, textured thick linen for a strong, structured silhouette. Luxuriously lined with silk for a soft, skin-friendly feel, the set features elegant all-over floral vine embroidery, intricately embellished with hand-sewn beads. This meticulous detailing adds sophistication to the refined palette, embodying the essence of exquisite craftsmanship.
Image Courtesy of INTO THE EAST
Blue Edged Coat with Palm Scroll Pattern
This open-front coat, infused with Eastern charm, embodies our signature silhouette, designed to evolve each season. Inspired by classic palm motifs and the lotus flower of the Nile, it features elegantly curled, fan-shaped petals for a distinctive, relaxed aesthetic.
Crafted from a blend of imported French linen and hand-spun wild silk, it offers a matte, textured finish that resists wrinkling. The interior is luxuriously lined with soft mulberry silk, while custom-dyed lace trim at the sleeves adds an intricate detail.
In what ways does Lane Crawford align with Into The East?
Image Courtesy of INTO THE EAST
Lane Crawford is dedicated to merging global selections with the essence of Asian culture, perfectly embodying our “inclusive Eastern philosophy.” At INTO THE EAST, we strive to immerse ourselves in diverse cultures, crafting a perspective that celebrates coexistence and showcases a rich tapestry of cultural interaction.
This shared ethos is evident in our exploratory journeys. Lane Crawford’s buyers seek global treasures, redefining luxury through innovation. Likewise, our designers draw inspiration from their travels, connecting with the rich variety of cultures and handcrafted artifacts. They weave the emotions tied to cherished vintage pieces and artisanal wisdom into every detail of the brand.
Ultimately, we are united by a singular mission: to use contemporary design to transcend time, transforming universal stories, wisdom, and craftsmanship into timeless creations for our customers. This commitment underscores our profound alignment with Lane Crawford.
How is INTO THE EAST seeded different? What do you believe distinguishes your brand from the rest?
Image Courtesy of INTO THE EAST
The creative inspiration behind INTO THE EAST is rooted in the concept of “patina,” often referenced in the antique collecting world. This term reflects the warmth and luster that objects acquire over time, guiding our belief that beauty is dynamic, deepening with the years. INTO THE EAST aims to embody timeless elegance, interpreting fashion through a refined, understated lens, with each design showcasing sharp tailoring, rich textures, and sophisticated tones.
We believe that every dust-covered object and newly crafted garment holds its own transcendental essence. These pieces convey unique perceptions through movement, inviting exploration of histories that extend beyond our immediate view. Our mission is to create timeless designs that endure, much like exquisite objects that continue to shine long after attaining their cherished patina.
Shop INTO THE EAST’s new collection, available now at Lane Crawford
