Introducing: Korean Brand BONBOM
As Seen on K-pop Idols
In 2020, designer Bonbom Jo launched his eponymous label BONBOM in Seoul. Combining couture and streetwear for both men and women, the brand draws inspiration from sports and history, past and present - achieving a sense of unexpected balance. With its unique style, the brand has won the favour of K-pop idols. Blackpink, Aespa, NMIXX, and Taeyeon from Girls’ Generation have chosen to wear BONBOM garments in TV shows, performances, and album photos.
Shop BONBOM’s new season styles below.