GOING VEGANA primer into taking your beauty routine vegan and cruelty-free
Surpassing buzzword status and growing steadily into a beauty movement, more and more skincare and makeup brands are doing their part for animal welfare by opting for vegan ingredients and cruelty-free methods.
Looking to take your routine vegan and cruelty-free but don’t know much about it? Here, we breakdown some basics.
Vegan-friendly skincare eliminates all animal-derived ingredients, and instead is made using plants and minerals and/or safe synthetic elements. While they are often confused, vegan is not the same as cruelty-free – cruelty-free refers only to testing process being free of using animals; the final product might still include animal-derived additives.
Why the rise in beauty brands going vegan and cruelty-free?
Much like veganism when it comes to food and fashion, a large part of the beauty shift comes down to a conscious decision to support animal welfare. It’s not just natural and wellbeing-centric beauty brands making the shift – luxury beauty brand Hourglass have announced their pledge to become the first entirely vegan and cruelty free luxury beauty brand by 2020. Currently, the brand’s products are 80% vegan, and they are working to discontinue or reformulate all existing non-vegan products.
Check the product’s ingredients list for anything animal-derived – the most common cosmetic additives derived from animal sources to avoid include glycerin, collagen, gelatine, retinol, beeswax, lanolin and lactic acid. An even easier route? Shop Lane Crawford’s vegan-friendly beauty and wellbeing edit below.
