She launched with four hero products
Armed with her intense passion, dedication and inherited knowledge, Estée launched her eponymous line in 1946 with just four perfect products: The Cleansing Oil, The Crème Pack, her uncle’s Super-Rich All Purpose Crème, and The Skin Lotion. A hard-working woman who believed in a hands-on approach, Estée became her own publicist, frequently travelling salons and hotels herself to give women makeovers.
‘My company is alive with a dauntless spirit of its own, and my children and grand-children are here to cheer it on.’