Bee Crazy

GUERLAIN’s Abeille Royale line boosts bees and their miraculous abilities

If you’re a fan of GUERLAIN’s Abeille Royale line, you’ll undoubtedly have noticed the little bee that’s often etched into the gold lid of your beauty products, an icon that represents the source of this collection’s twin powers: royal jelly and honey. These two ingredients are known as some of nature’s greatest healers, able to repair the skin naturally and fight the processes that cause skin ageing without the use of harsh chemicals.

Harvesting the best versions of these key actives has led the brand to explore and expand its relationship with the bee. In the forests of Sologne, Guerlain hosts 200 hives exclusively dedicated to producing the royal jelly needed for its products, while in Ouessant, known as the Black Bee Island, the brand found one of the purest ecosystems in the world, part of a UNESCO Biosphere Reserve whose resident bees produce the honey Guerlain uses as a benchmark for its Abeille Royale.

Because of this symbiotic relationship, Guerlain has long supported the ACNAB, the Brittany Black Bee Conservatory, in protecting this unique and wondrous species, in addition to funding beekeepers and promoting their importance.

To celebrate World Bee Day this year, Guerlain will be setting up a bee garden at Lane Crawford Canton Road, where you can learn more about the products that come under the Abeille Royale line as well as the importance of protecting one of nature’s great miracle workers.

Love nature? Like Guerlain, you’re embracing the Green vibe. Check out our green curation and unveil a portrait of your inner world.

2019-05-15 00:02:00.0

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