With cult products like the Luminous Dewy Skin Mist, The Silk Canvas Protective Primer and The Water Cream worshipped by influencers, industry insiders, editors and celebs alike, it’s not difficult to see that Tatcha has cemented itself as one of the beauty world’s most beloved brands.
And while the Tatcha story is well known – its founder Victoria Tsai has long touted the ancient Japanese skincare rituals used by geishas – beauty lovers will soon have the chance to learn even more with the launch of a concept store inside Lane Crawford ifc mall from June 19 and Times Square from July 3.
Here, visitors can delve deeper into the Tatcha philosophy and get clued in on premium ingredients such as its hero Hadasei-3™ which combines Japanese superfoods like Akita rice, Uji green tea and Okinawa algae – all of which are sustainably sourced. Not only will the story behind each line of skincare technology be shared, you can also treat yourself to an expert consultation at the hands of in-the-know beauty advisors. This full-service, immersive experience will help to customise a skincare regimen that fits your needs, and teach you secret tips and tricks to get the most out of your products.