There are a few beauty brands in this world that are seemingly untouchable – word-of-mouth success stories and social-media darlings that always end up on editor’s picks lists and whose new releases spark a fire among beauty mavens. Tatcha is certainly one of these brands, and it’s not just because its pretty pastel packaging looks great in a post. Its products are built to be gentle yet effective, based on ancient wisdom handed down by geishas but fortified by modern technological innovations.
Tatcha’s founder, Victoria Tsai, was a Harvard MBA grad with her own skin problems who travelled to Japan, where she discovered the pared-back beauty routine that healed her dermatitis. She now splits her time between California and Japan, working with scientists in both countries on the formulations that have captured so many hearts. We spoke with her about her journey and her own routine.