Menu

Stores
call us
Receive a Kuoca Body Lotion upon eligible spending on selected Korean brands. T&C.
Enjoy 10% off upon first purchase of HK$2,000 on full-priced items. T&C.
Image courtesy of Save The Duck

AN EVOLVED PERSPECTIVE

Sustainable brands help us shift our thinking and imagine a better future

Words by Kellie Eminson

Transformation doesn’t need to arrive with the force of a revolution. A slow trickle, the determination of one foot in front of the other, a small adjustment today that alters the outcome of tomorrow, next month, a hundred years from now, is often enough.


Similarly, conversations about sustainability can seem immense and overwhelming, but even a change so small it feels like air can make all the difference. With this in mind, several fashion brands are implementing sustainable practices from a desire to minimise harm and impact on both the world and ourselves. As consumers, when we make a conscious decision to accept the value of these changes, we make space for these innovators and creators.

Image courtesy of Save The Duck

Save The Duck is an ethical label imagining a more sustainable future by producing animal-free down outerwear that incorporates synthetic fibres made from recycled plastic. The pieces are not only lighter, warmer and more breathable than the original, they represent an impactful and positive change and show that quality need not be compromised in the shift to sustainability.

Transformation is also being made possible by brands like Stella McCartney, Gabriela Hearst, Maggie Marilyn and Peony, which are defining a new and better normal for contemporary womenswear. Stella McCartney has been a trailblazer with her firm ethical stance on innovative vegetarian and sustainable fabrics. Gabriela Hearst made waves with the first carbon-neutral show for its Spring 2020 presentation, and has committed to making its entire business plastic-free. New Zealand label Maggie Marilyn imagines a future for the fashion industry that’s more caring, fair and environmentally sound through the use of high-quality, innovative fabrics that are sustainably sourced or recycled. And Australian swimwear label Peony takes abandoned fishing nets — a real threat to healthy marine life — and transforms them into the regenerative nylon that becomes the label’s signature designs.

Image courtesy of Save The Duck

In homewares, ecoBirdy and Pony Rider are proudly transforming homes through the use of recycled plastic and programmes that encourage young people to be involved in the circular economy, while La Bouche Rouge and Tata Harper are boldly reimagining the world of beauty and skincare. Leaders like these show that even when change feels incremental, it represents steps in the right direction while keeping the future comfortingly familiar.


A successful transformation leaves us with a better way of doing what we’ve done before. With every attempt, each action and repetition, we might just create something brighter. Sustainability is a transformation that prioritises care for the environment, ourselves and our future. Lane Crawford is proud to support the creativity and imagination of the people and brands that care to boldly map the way forward.

2019-10-02 00:03:00.0