At the crux of the anti-ageing matter lies one simple truth that we must inevitably accept: skin ageing is a fact of life. However – and this is where we delight in the fight against the onslaught of time – while there is no magic pill that will transform our skin overnight, there are preventative measures we can take to protect our skin, pressing a literal pause on the effect of ageing.

The first and most fundamental step is to protect our skin from external factors such as sun exposure, smoking and pollution, which accelerate skin damage. If there is one thing that you can do to safeguard the future of your skin it is this, and it is never too early to start thinking about prevention. At the very least, make sunscreen an everyday beauty ritual and your skin will thank you for it in the years to come.

The second step is to protect the cells responsible for regeneration to maintain the right levels of activity for self-repair and ultimately prolong or reverse those telltale signs. Look for ingredients such as vitamin E to neutralise damaging free radicals and blueberry extract to prevent degradation of healthy collagen. Third – and perhaps the most important step – is discipline; a commitment to these skincare rules will ensure your skin retains its youthful glow for decades to come.