A marriage of standards
In collaboration with Hong Kong Ballet
This season, in collaboration with Hong Kong Ballet, we are setting new standards in celebration of classics. Together, we execute this boundary-pushing, forward-thinking vision with even greater finesse, elegance, and artistry. The human form, and the garments that clothe it, are put on full display in our captivating campaign, a dazzling illustration of parallels. Flowing fabrics drape from masterful physiques, highlighting - in the same breath - the beauty of perfectly controlled movements, and garments painstakingly constructed by expert artisans. This is the marriage of fashion and dance.
In the world of ballet, an unfaltering commitment to one’s craft, to excellence, to precision - this is the gold standard. With Septime Webre at the helm as Artistic Director, Hong Kong Ballet is known for executing modern interpretations on stage that delight senses across all ages. Grounded in venerable authority, the internationally renowned ballet company is an embodiment of Spring Standards.
“Dance and fashion are so intertwined. I believe no one can move or add expression, feeling and shape to an item of clothing quite like a dancer.”
Artistic Director of Hong Kong Ballet