Our curation of Korean brands has forged deep emotional connections that goes beyond their functional purposes. Just as we become attached to K-drama characters, the founders of these brands embody values, aesthetics, and personalities that resonate with their audience.
Embark on a journey into the unknown as we spotlight Korean brands arriving at Lane Crawford to give you the best chance of getting your hands on new sought-after items to dominate your wardrobe from head to toe.
Read on below and explore the stories behind each new brand
Image Courtesy of Nothing Written
Nothing Written
Nothing Written’s collections cater to the distinctive and self-aware woman, offering designs that seamlessly blend into daily life. With a focus on clear shapes and pragmatic styling, the brand embodies enduring, classic fashion. With a fusion of minimalism and practicality, Nothing Written incorporates clean aesthetics that invites you to embrace an effortlessly timeless wardrobe.
Image Courtesy of Numbering
Numbering
A mainstay favourite of Korean influencers and celebrities, Numbering’s minimalistic jewellery has graced red carpets, television programs, and magazine features. Follow the winding curves of metal that define the Seoul-based brand’s creations for an edit that balances geometry and wearability.
Image Courtesy of OSOI
OSOI
OSOI is a Japanese term which can be translated as “slow, unhurried”, reflecting on the brand’s values of freedom. Freedom from trends and life’s demands, with the strength to go against other people’s views. Rather than aiming for decadence, OSOI aims for technical expertise to create androgenous classics for the modern age.
