Going against the grain of mass-produced perfumes and celebrity-endorsed fragrances, illustrious French fragrance expert Frédéric Malle brings perfume closer to the artistic world. He is both an “evaluator” - a specialist with a deep understanding of fragrance structure - and a “publisher”, curating fragrances concocted by some of the most talented noses in the world. Malle then emblazons the noses names across the bottle, a pioneering move that shifts the focus onto the perfumers themselves.