J-pop superstar Naoto made his name with EXILE and as captain of J Soul Brothers. One of the most influential style icons in Japan, Studio Seven is his debut fashion line. Inspired by street style with heavy mod and Americana influences, Studio Seven exemplifies Naoto’s iconic style.

“The number seven has always had a big impact on my life. Firstly, both the second and third generation of J Soul Brothers had seven members each, as well as EXILE. Secondly, in terms of fashion, I believe that people can wear different styles through seven days of the week, so all my core styles are basic pieces that infuse street elements,” he says.

Available at Lane Crawford for a limited time only, Studio Seven is one of the most in-demand brands of the moment.