Technology meets art in this innovative new release from Samsung. Dubbed as ‘the most beautiful television you have ever seen’, The Frame quite literally doubles as an art piece. Switch on Art Mode when not in use and choose from over a hundred pieces of art to display, flawlessly camouflaging itself as a natural part of your home decor.

Available in 65” and 55”, the TV features 4K UHD picture quality, 2017 Samsung Smart Hub, Smart View and employs Samsung’s new transparent “Invisible Connection cable”, hiding ports and cable connections and allowing for a seamless look that lets The Frame blend into the wall.