Lane Crawford’s Head of Beauty and Wellbeing, Jessica Louie, spends her days learning about beauty innovations, test driving the hottest new beauty products, and deciphering which beauty and wellbeing brands makes it onto Lane Crawford’s shelves.

This tends to leave a pretty minimal timeframe for her own personal beauty routine. “My daily routine is all about minimum effort, maximum results. I don’t have a lot of time - who does? - and coming from California, I really resonate with that laid-back, effortless approach to skincare and beauty, so it’s less is more all the way,” explains Lane Crawford’s Head of Beauty and Wellbeing, Jessica Louie. “I’m also a big believer in enhancing your best assets rather than covering up “flaws”. Hence, my routine embraces my features rather than concealing them.”

We wanted to gain insight into the key staples Jessica reaches for on a daily basis - and score some expert pointers on how to best use them.