Cult sportswear brand, Particle Fever first came to viral fame with a sportswear legging with built in underwear and innovation is ingrained in the studio’s DNA. This couldn’t be more evident than with the Shanghai-based label’s worldwide exclusive sports capsule created in collaboration with Lane Crawford and The Woolmark Company.
“Merino wool is not frequently used as activewear, but actually, the function of quality Merino wool is largely underestimated and it is no longer a luxury old-money thing for younger generation,” says Zoey Liu, Co-Founder and CEO, who also cites the benefits of the material for outdoor sports.
The line up (dubbed Hetertopia of Structures) features multifunctional pieces including smart pinstripe wool and mesh bomber jackets; birds eye weave parkas that can wrap up into a backpack plus wool boxer lined shorts, bra tops and leggings in a muted palette with distorted graphics.
“Merino wool is not frequently used as activewear, but the function of quality Merino wool is largely underestimated. The collection is refreshingly unconventional, as bold and diverse as things we love to create.”
With an exercise-addicted team, they put the collection through its paces. “I love rowing, boxing and modern dance (it can help train hidden muscles you usually won’t exercise) and every one of us specialises in a different sport from cross-fit, scuba diving and ironman to the fixed bike,” says Liu. There’s even a speedball in the office and group morning workouts to get endorphins flying. “The collection is refreshingly unconventional, as bold and diverse as things we love to create,” adds Liu.
Join us in celebrating the innovative spirit of Australian Merino wool and discover our worldwide exclusive athleisure capsule collections with the designer guest appearance of Particle Fever.