Having already created some of the world’s most covetable makeup, Tom Ford outdoes himself again, this time with the Extremé collection filled with intensely punchy pigments, unconstrained glitter and maximalist metallics. If the product formulations weren’t tempting enough, the packaging is just as enticing - cue sleek, reflective chrome casing and instant “shelfie” kudos.

Here, enter the world of the Extremé collection “Drop One,” focused on making sure all eyes are on you. The only rule? Apply with abandon.