“Happiness is the road to everything,” says veteran British designer Sir Paul Smith in the first of our Choose Better series. One of Britain’s most recognisable creatives, Smith is renowned for his tailoring flair, heritage fabrics and shirting, which always contain a playful sense of humour, perfectly befitting a British brand. He creates modern classics; wearable designs that stand the test of time and embody the notion of buying less but buying better.

Showing us around his London studio, Smith explained the small things he does to make each day the best it can be: an early riser, he swims and listens to vinyl first thing in the morning, and he still makes sure that he gets to travel in this time-poor world by taking exploratory day trips to China, India and the US. He explains, “It’s these small choices – an early rise to gain time, and to consciously be curious - that really do help us to live better."