A New Classic:
N°5 L’EAU You know me and you don’t

Known the world over, Chanel N°5 is a legendary fragrance, and likely to be one of the first perfumes one ever encounters. Indefinable and eternally enigmatic, N°5 is not just a fragrance, it is an olfactory heritage.

The iconic bottle and amber hued nectar within, has stood on countless mother’s dressing tables, having been passed down from generation to generation and has gone on to represent all that is ‘grown up womanhood.’

But today, as Chanel unveils one of the most exciting launches in perfume history, and one that will go down as a contemporary classic, this new scent comes to represent the modern woman, and all the multifaceted, myriad of characteristics that makes her.

The scent that you know is there, but in a new iteration that feels so relevant, so fresh, and so now. Created by celebrated perfumer Olivier Polge who strove to create a new balance and an ideal dose of freshness, Polge dissected the original formula, taking hold of each ingredient to understand its true role, to increase vibrancy, remove powdery tone from the base, and affirm more dynamic and transparent cleaner and sharper floral notes.

Designed for the woman that turns heads, but doesn’t feel the need to; who dresses for herself but inspires those around her; the scent embodies a pure modernity, simplicity and femininity modern effortlessness, intelligence and independence. Much like the new face of the fragrance, Lily Rose Depp, who personifies the purity, freshness and spirit of its time.

The culmination is a new N°5 that respects its history while looking to the future. Simple yet sophisticated, this new version is the epitome of now, distilled forever.

Chanel N°5 L’EAU will be available between September 1 – 11 at Lane Crawford ifc mall and Canton Road.