A key item in the collection is the Airbrush Flawless Foundation, which Tilbury herself has touted as the launch of the year. A natural matte finish, a shade range that encompasses 18 different skin tones, and a sweat-, humidity- and waterproof formula that stays on all day make for a good start. Beyond that, the foundation is infused with a groundbreaking ingredient called Magic Replexium, which was found in a test to reduce the appearance of wrinkles by up to 22 per cent over eight weeks. There’s also Magic MossCellTec to hydrate, AirCool to give skin a fresh feeling, and C.T. Defence, a blend of natural ingredients that protects skin from pollutants.
Equally exciting is that, following in the footsteps of its universally flattering Pillow Talk, the brand will be launching an eye palette to go with its best-selling Walk of Shame Matte Revolution lipstick. This luscious quartet of colours will include a peach champagne shade to prime lids, a sunset pink, a berry crimson and finally a rosy peach sparkle for finishing touches. “You’ve been asking me for years to take that iconic lip-enhancing hue to the next level,” says the famed make-up artist herself. “Your wishes have been granted!”