Happy Thursday Weekly Offer – with up to 80% Off on your favorite designers. One day only! T&C.
NEW YEAR NEW HAIR! RECEIVE A COMPLIMENTARY SET OF SAMPLES UPON PURCHASE OF HK$800 ON SELECTED HAIRCARE PRODUCTS

A MOMENT FOR CONNECTION

Online Gaming

Words by Bridget Barnett

From monogrammed Louis Vuitton skins worn in League of Legends to Moschino lending its trademark to The Sims 4, Palace Skateboards kitting out DJs playing sets via their avatars on Animal Crossing and Burberry creating their own online game, B Bounce, it’s safe to say that high fashion and gaming have finally joined forces.

Image Courtesy of League of Legends

And while, at first glance, it may seem like an unlikely duo, both worlds are seemingly built upon fantasy and storytelling, so is the crossover really all that surprising?


One of the most buzzed-about examples is Ada, a styling and shopping game which has teamed up with a curated selection of brands to help label lovers around the world bag $1 (USD) digital versions of high fashion’s hottest trends for their avatar. They may not be as satisfying as the real deal, but they still manage to be insanely covetable – leather, prints and crystal-encrusted pieces offer an eerily close-to-original effect.

Image Courtesy of FNATIC LoL Team @fnatic.lol

It’s a friendship that is translating IRL, too. Fnatic, one of the biggest players in esports, was invited to sit front row at Gucci’s Fall Winter 2020 menswear show in Milan earlier this year, spurring rumours of things to come.


With the current climate encouraging – and quite literally depending on – us to stay indoors, what better time to cash in on the fantasy?

2020-04-22 00:05:00.0

filter by

Price