2025 Korean Styling Trends

South Korea is quietly leading a style revolution — where sleek minimalism dances with futuristic flair, and tradition clashes boldly with rebellion to ignite a new wave of design energy.

NOTHING WRITTEN’s collections cater to the distinctive and self-aware woman, offering designs that seamlessly blend into daily life. With a focus on clear shapes and pragmatic styling, the brand embodies enduring, classic fashion. With a fusion of minimalism and practicality, the label incorporates clean aesthetics that invites you to embrace an effortlessly timeless wardrobe.

Seoul-based brand WE11DONE, pronounced ‘well done’, designs modern reinterpretations of bygone silhouettes, merging the relaxed shapes of the late 1990s and early 2000’s with a chic futuristic feel. Founders Dami Kwon and Jessica Jung originally enchanted Korea’s style aficionados upon opening concept boutique Rare Market in 2014 before bringing Korean street fashion to the world stage with the debut of their private label.

Founded in Seoul in 2013, LE17SEPTEMBRE is a fashion brand named after founder Eunhye Shin’s birthday, representing her personal connection and understanding of fashion. Fabric and fit form the foundation of each of its designs. With LE17SEPTEMBRE, you can expect a harmonious blend of comfort and beauty through minimalist silhouettes and innovative layered details.

In 2020, designer Bonbom Jo launched his eponymous label BONBOM in Seoul. Combining couture and streetwear for both men and women, the brand draws inspiration from sports and history, past and present - achieving a sense of unexpected balance. With its unique style, the brand has won the favour of K-pop idols. Blackpink, Aespa, NMIXX, and Taeyeon from Girls’ Generation have chosen to wear BONBOM garments in TV shows, performances, and album photos.