Demna Gvasalia’s subversive street style brand VETEMENTS arrives in Hong Kong with a visionary capsule collection collaborated with JOYCE, now available exclusively online at Lane Crawford.

In a matter of seasons, VETEMENTS’ founder Demna and a team of experienced talents, including Gvasalia’s brother Guram, have turned the industry on its head. Founded in 2009, VETEMENTS is a subversive fashion brand designed by a largely anonymous collective including founder Gvasalia’s brother Guram and five other brands. Combining experience from fashion houses of Maison Margiela, Louis Vuitton, Balenciaga, Céline, and Antwerp’s Royal Academy of Arts, their irreverent defiance of the traditional understanding of fashion has earned them a robust following around the world.