“I know when I’ve got a good idea when I can’t stop thinking about it and can’t wait to start working on it,” says Elad Yifrach, the founder of interior objet and homeware brand L’Objet.

Yifrach’s output is truly prolific and ranges from intensely researched scented candles and indulgent lotions in the Apothecary collection, to surrealist objets such as the bestselling gold eared rabbit sculpture, furniture and lighting and the newly launched Tulum collection of ceramics and throws with its modern primitive forms and patterns.

Creativity for Yifrach is a verb, an ongoing process that is recorded. “I have a few notebooks, one by my bed, one at the office and one always in my bag when I travel. I also use the Notes App on my iPhone,” he says.