JohnUNDERCOVER designs for the man who favours a considered yet minimalist approach to dressing. A new brand to Lane Crawford, it was launched by Japanese cult designer Jun Takahashi in 2013 as a diffusion line of UNDERCOVER – his eminent label of over 25 years. JohnUNDERCOVER retains the same maverick vision as its older brother, but can be distinguished by its use of more undone and tailored shapes. Defined by soft silhouettes, layering and muted palettes, the brand offers classic and refined separates, such as shirts, cardigans and trench coats, reworked with unexpected architectural details.