The idea for ICNY began when designer Mike Cherman was struck by a car while cycling in 2012. With the slogan “Eye See”, his brand champions chic athletic-wear rife with clever details to increase cyclist visibility. The high-vis socks with reflective chevron even create a strobe-like effect when pedalling.
We’re excited to launch this sporty brand at Lane Crawford, with so many pieces that feel as stylish on the street as they are on the road. The collection features graphic snapback caps, logo tees and hoodies that are making the athleisure trend more irresistible than ever – and certainly worthy of a double-take.
Turn down the lights, turn up the fashion