The project asks you to consider the next 165 years. How did you approach the topic?
We see the ideal future as a combination of an exciting array of new possibilities in creative tools with the need to look back into the past, to learn from it and find out what we are still missing.
You had to create 24 original tracks in 14 days...
It was like composing and producing a double album in less than two weeks!
So why were you so keen to be involved?
We are interested in questioning what the future will look and sound like so although the time frame was short it gave us a real challenge. We took a deep breath and jumped in.
How will the next 165 years shape music?
Music remains one of the most powerful and emotional tools in the aesthetic landscape. We see no reason that this will ever change.
Carnet de Voyage's tradition in performance is for pieces to evolve. How does this work in store?
The sound design for Lane Crawford is based upon the concept that the music has no specific beginning, middle or end. It is a slowly evolving soundscape that can be visited for five minutes or an hour, depending on the individual.
The way we create music is not at all limited to specific environments. Retail has its own characteristics – people are coming and going, they are on the move – we’ve created this sound environment with that in mind. The listener will be drawn in to a subtle, emotional world that enhances the retail space.
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