Choose Better with Paul Smith The British designer on a life lived better
“Happiness is the road to everything,” says veteran British designer Sir Paul Smith in the first of our Choose Better series. One of Britain’s most recognisable creatives, Smith is renowned for his tailoring flair, heritage fabrics and shirting, which always contain a playful sense of humour, perfectly befitting a British brand. He creates modern classics; wearable designs that stand the test of time and embody the notion of buying less but buying better.